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WEBINAR: Best Practices: Using Research to Successfully Introduce New Products, Services and CampaignsDeveloping new products, entering new markets and executing major communications campaigns can cost millions of dollars. Custom market research can ensure your budget is invested in the right strategies through new product, message and ad testing. Join us as we share how successful organizations use third-party research to make the most of their investment.
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Message Testing Motivates Your Customers to Buy & Ensures ROITo ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely on hunches. Rather, they prove the hunch is right before investing resources. They do this through message testing. This type of qualitative research usually takes the form of focus groups, in-depth phone interviews, and similar types of discussion. See how one of our commercial clients used research to ensure advertising of their new online information database would yield a good ROI.
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How Are You Targeting Your Prospects?Do you change your marketing tactics based on your audience’s age? For years in B2B or B2G marketing, our clients focused their efforts based on industry and job title. But is that enough anymore? Does a director with 30 years of experience respond to the same messages as someone who has recently become a manager? Not necessarily. This is something to keep in mind as the workforce ages and our ability to gather data on exactly who your buyers are increases. No matter what industry you are in, research can provide the data to help drill down to the specifics of your target audience.
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Q&A with Research Director, Dave Glantz: How Can Research Help Your Messaging?
Research Director Dave Glantz provides a sneak peek into topics discussed in our upcoming webinar on Wednesday, February 8, 2017, “Using Research to Successfully Introduce New Products, Services and Campaigns.” When an advertising campaign can potentially cost millions of dollars, it’s critical the message resonates with the audience. Dave will share how research can help ensure a good return on marketing investment via ad, message, and new product testing.
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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Phone: 703.378.2025
