Media Habits in a Time of Change: A Federal Media & Marketing Study Webinar
February 13, 2019, 2-2:30 PM EST

There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our latest Federal Media & Marketing Study.

Elevating Reach to Feds on Social Media Platforms

Federal government employees are visiting social media sites more frequently than ever before. So, you may ask “How do I make sure my company’s social media content is engaging and clickable?” Social Media Today points to visualization. To help B2G marketers, Market Connections looks at resources and best practices to help our clients achieve goals for reaching their public-sector audiences.

Delivering on Mission? Effects of the 2019 Federal Government Shutdown:
Results from the 2019 Partial Federal Shutdown PulsePoll™

The longest recorded partial federal shutdown to-date has had a major impact on both federal employees and the contractors who serve them. From concerns over funding and ability to meet project goals and timelines to the impact on future recruitment and retainment of a strong workforce, it is no surprise three-quarters of respondents are more concerned with this shutdown than those of the past. How do federal employees feel this shutdown affected or will affect their work and that of the contractors who work beside them day-to-day?

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