Media Habits in a Time of Change: A Federal Media & Marketing Study Webinar February 13, 2019, 2-2:30 PM EST
There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our latest Federal Media & Marketing Study.
Federal government employees are visiting social media sites more frequently than ever before. So, you may ask “How do I make sure my company’s social media content is engaging and clickable?” Social Media Today points to visualization. To help B2G marketers, Market Connections looks at resources and best practices to help our clients achieve goals for reaching their public-sector audiences.
10 Insider Tips on How to Market to a Federal CIO (or Other Senior Government Executive)
Do you wonder how your marketing efforts are connecting with federal government executives? Our partner, Government Marketing University shares their top 10 tips to help get the attention of federal IT executives through your marketing.
Delivering on Mission? Effects of the 2019 Federal Government Shutdown: Results from the 2019 Partial Federal Shutdown PulsePoll™
The longest recorded partial federal shutdown to-date has had a major impact on both federal employees and the contractors who serve them. From concerns over funding and ability to meet project goals and timelines to the impact on future recruitment and retainment of a strong workforce, it is no surprise three-quarters of respondents are more concerned with this shutdown than those of the past. How do federal employees feel this shutdown affected or will affect their work and that of the contractors who work beside them day-to-day?
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.