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EARLY BIRD REGISTRATION NOW OPEN!2018 Federal Media & Marketing Study
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| REGISTER TODAY! |
FMMS Segments Now Available!
Market Connections now offers federal marketers a quick and easy way to get agency-specific marketing data to assist with their account-based marketing needs. For example, whether you are targeting DoD as a whole, or focusing on a particular military branch, new reports derived from years of Market Connections’ study data can provide the background you need to make smart decisions for the agency you are trying to reach. Check our library of report segments to provide what you need to know for media buying, advertising and overall strategy decisions.
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Leveraging Market Research for Your M&A Needs
For those of us in the federal market, news of mergers & acquisitions (M&A) are steadily becoming the norm. But are companies doing the research needed prior to ensure a successful merger or acquisition? Lisa Dezzutti, founder and CEO at Market Connections, recently heard that 83 percent fail to increase the value proposition of the acquiring company. To respond to this staggering statistic, Lisa shares her thoughts on best practices, including how to leverage market research, before making decisions on a merger or acquisition strategy.
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ICYMI: Federal Government Contracting Study Results Now Available
In partnership with Merritt Group and Professional Services Council, this national study of federal government contractors focuses on top challenges and best practices of marketing and business development professionals. Following our breakfast briefing earlier this month, study results are now available online. Learn about the most effective activities, tools and strategies to remain competitive and compare your strategies with those in the industry. Stay tuned for a white paper coming soon!
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