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Federal Government Contractor Study: Best BD & Marketing Practices of Winning ContractorsJuly 17, 2018 Partnering with Merritt Group and Professional Services Council, Market Connections will share results from the 2018 Federal Government Contractor Study. The study focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive.
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SAVE THE DATE!
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Strong Marketing Departments Increase Business and RevenueThe days of marketing departments as a hit to the bottom line are a thing of the past. In 2018, marketers provide more value than ever for companies as strong branding and positive customer experiences support long term growth. For those working in the highly competitive federal market, with its unique challenges and regulations, a strong marketing department working closely together with business development is crucial to winning business and should be budgeted for accordingly.
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Is Your Brand a Leader in Your Market?Your brand is a critical contributor to the value of your company. From overall awareness to specific perceptions, your brand carries the weight of your company’s mission wherever it goes. Both consciously and sub-consciously, your brand is constantly evaluated by your prospects and compared to your competitors. Your brand perception in the market is the floor for the evaluation of all your products and services. It’s important to know where you are starting from and your strengths and weaknesses.
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Project Highlight: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |