Marketing Through Professional Associations: Reaching Your Government Clients
June 27, 2019, 2-2:30 PM EDT

November 8, 2018
Tysons Corner, Virginia

Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary webinar to hear results from our PulsePoll™ of federal IT decision-makers married together with findings from other recent studies to provide you with recommendations on working with professional associations to engage federal audiences.

Does Thought Leadership Still Matter to Government Audiences?
Thursday, July 25, 2019, 2 PM EDT

Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with their competitors. Where does thought leadership fall? Is this a trend or a mainstay? Are government buyers still looking to industry to help them navigate through the ins and outs of IT products, services and emerging technologies? If so, where are they looking, who are they listening to, and what should be included? Join Market Connections and Merritt Group as we explore the relevancy of thought leadership in the federal market and where your resources should be focused for the best return on investment.

Educate and Engage Your Government Customer with Your Marketing Content

Over the past year, Market Connections’ signature studies and polls have pointed to a rise in the role of professional associations with federal decision- makers. They have concluded that public sector marketers should strongly consider working with professional associations to reach federal, state and local decision- makers. Market Connections conducted a PulsePoll™ about the role of associations, to provide our B2G clients data to support their membership and engagement strategies and to identify partnership or sponsorship opportunities they should consider.

Calling All B2G Marketers: Take Our Survey!

Together with Government Marketing University, we’re conducting a study about the salary and responsibilities of marketers reaching government audiences. The survey only takes a couple of minutes to complete and all responses are guaranteed to be anonymous. Help us learn more about your work and enter to win a complimentary pass to GMarkU’s GAIN 2019 Conference!

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