By Cynthia Poole, Director of Research Services
Government contractors invest significantly in marketing campaigns aimed at influencing federal decision-makers. From FedNewsRadio advertisements to earned media to content marketing, contractors are planning a wide range of tactics for 2014 marketing.
But how do contractors know if their marketing investments are actually working? This is where message testing research—often in the form of advertisement and message recall—comes into play. Market Connections works closely with many government contractors to conduct this type of research.
Be sure to read the full article about how contractors can best maximize their marketing investment here.