Make Industry Awards a Vital Part of Your Thought Leadership Program - (Archived)

By Joyce Bosc
Boscobel Marketing Communications

jbosc-photo-aug10-cropMany companies would love to do more industry awards, but they don’t have the bandwidth to develop a master awards calendar. It’s time consuming and requires a lot of “heavy lifting.” We know that, so we are making our industry award calendars available for free.

The new year is the perfect time to kick off an industry award program. According to research issued last year by Market Connections and Boscobel, industry awards can be a key part of a company’s thought leadership program, along with public relations, content marketing, social media and other activities.

There are two award calendars: one for government contractors, and one for women and minority owned businesses. The calendars give you information such as a description of the award, submission deadlines, website links, etc., based on information available to us at this time. These opportunities will help you build visibility for your company and top executives. Having an award in your company portfolio increases credibility and prominence, and shows government executives that you are an industry leader.

In the calendars you’ll find awards for executives, companies and even your customers. Nominating customers is a good way to raise their visibility and the successful outcomes of your program. The award nomination content could even be repurposed into a customer case study.

Boscobel will update these calendars as new information is available, so do remember to check back in for updates! You can download them here.

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One response on “Make Industry Awards a Vital Part of Your Thought Leadership Program

  1. Bob Gosselin

    Joyce–
    Not only do you provide great creative and public relations services to your clients, but you are also the shining star of someone who is always giving back to the marketing community. The service you provide in your awards calendar ensures that those that are deserving are nominated and recognized by their peers, and presents an opportunity for many to learn about those in the government contractor and minorities owned business categories who are making a difference in this community. It is a tremendous pleasure to call you my friend and to learn from your creative energy.
    Bob Gosselin Cannon Marketing

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