Government Contractor Study Survey: Best BD and Marketing Practices of Winning Contractors

This spring, Market Connections will be reprising our biannual Government Contractor Study. Partnering with Professional Services Council and Merritt Group, our national study of federal government contractors focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. Survey participation emails to Market Connections’ and partners’ top clients, members and prospects will be delivered soon! We look forward to your responses!

Defense Budget PulsePoll™: Taking Advantage of the Defense IT Budget Influx: Priorities and Timelines

In February, the Bi-Partisan Budget Act of 2018 (BBA) passed, lifting caps on spending and paved the way for significant increases in discretionary spending across federal agencies. The defense discretionary funding cap was increased by $80 billion in FY2018 and $85 billion in FY2019, allowing for current on-hold projects to move forward and for the development of new opportunities in key focus areas. A recent PulsePoll™ from Market Connections reveals where defense agency technology leaders feel funds will be prioritized, and how soon they expect these funds will make an impact.

Brand Strategy: Strong Employer Brand Critical to Recruit Top Talent

How do you differentiate yourself from competitors to attract the very best talent? How do you assure candidates that your organization stands above the rest? Together with Monster Government Solutions, Market Connections surveyed HR professionals and hiring managers in the public sector and at government contractors to find out how and what they are doing to attract and retain top talent at their organizations. Over half of those responsible for recruitment and hiring agreed that the brand standing out among competitors is a key way to attract and retain employees. In addition, nearly half at 46 percent agree they should use relevant messaging for different candidate audiences.

Project Highlight: Iron Mountain: Move Beyond Paper and Reclaim the Value of Your Information with Workflow Automation

Workflow automation can make it easier to locate records, have staff operate efficiently and can decrease operating costs. With changes and mandates happening in government, information needs to be kept secure and reliable, yet accessible to your end customers. Information management programs need to be compliant with a variety of federal records regulations. Workflow automation can help agencies meet these federal modernization mandates. To understand agency pain points with records mandates and gauge benefits and challenges of a shared service model for workflow automation, Iron Mountain commissioned Market Connections to survey federal employees involved with data and records management.

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