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Q&A: Christie Cox, Marketing Director, Unisys Federal Shares the Value of Research to Support Marketing Efforts
After completing two recent studies with Market Connections, we reached out to Christie Cox, Marketing Director at Unisys Federal to understand how this research is supporting their marketing and sales strategies. Unisys has always understood that the federal market has unique challenges and needs; from budgetary restrictions to constantly changing federal mandates and requirements; and has been a long time consumer of research in the industry.
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Lessons Learned from the Webinar: Taking Advantage of the 2018 Defense Budget Influx
Signed into law in February, the Bipartisan Budget Act of 2018 is a two-year agreement that raises the spending caps for both defense and non-defense in FY2018 and FY2019. The increase has been cause for great expectation and speculation in a government contractor community eager for a return to the days of strong and sustained growth. However, not everyone shares that rosy view, with a minority of skeptics wondering, despite the fanfare, if spending will grow at healthy levels, if at all.
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Project Highlight: MarkLogic: The Best Databases Offer Data Security, Easy Integration, and Cloud Neutrality: How Does Yours Measure Up?
Databases are a key technology investment for federal agencies. But when making the buying decision, are agencies assessing all aspects of what the database could or should provide? Critical features such as security, flexibility, and how it fits into the agency’s cloud strategy are all things that should be considered. Government organizations collect, process, and disseminate vast quantities of internal and external information. Regardless of mission, they all share the challenge of extracting value from data in a way that leads to new or improved services, better decision-making and policy development. Databases are an integral part of that equation.
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