Marketing Through Professional Associations: Reaching Your Government Clients
June 27, 2019, 2-2:30 PM EDT

Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary webinar to hear results from our PulsePoll™ of federal IT decision-makers married together with findings from other recent studies to provide you with recommendations on working with professional associations to engage federal audiences.

Content Marketing: Be a Partner to Your State & Local Customers

Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is not surprising that state and local decision-makers do not have the same resources as their federal counterparts when it comes to the procurement of IT products, services and emerging technologies and seek content from industry that helps them educate and validate purchasing decisions with their stakeholders.

MEET THE TEAM:
Laurie Morrow, Vice President, Research Services

Laurie Morrow has over 25 years of experience in market research and was Market Connections’ first employee when it was founded in 1997. In addition to her passion for research, Laurie also has a passion for the curly W – that is the Washington Nationals. You can almost always count on her being at spring training each March catching her favorite team prepare for a summer of pitches, swings and home runs for the upcoming season at Nationals Park.