More Cancellations for Government Events - (Archived)

A new post today from our friends at immixGroup encourages the contracting community to rethink event marketing plans in light of a slew of government event postponements and cancellations and the recent Market Connections poll of government employees about their 2013 event attendance plans.

“Unfortunately, we’re seeing more and more examples to prove this re-evaluation is necessary,” wrote Allan Rubin, vice president of marketing at immixGroup. He follows this with four recent examples of defense-oriented event cancellations or postponements.

“[W]hen your sales team or corporate office asks you to set up that glitzy product demo at the Ritz to attract 100 federal CIOs, you may have some bubbles to burst,” he wrote.

Read the full post.


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