From Government Sales Insider | June 12, 2013
The latest blog post from immixGroup’s Government Sales Insider covered the Top 10 Tips for dealing with changes in the federal event marketing landscape. Our friends at Market Connections responded with a great infographic that summarizes the current government event landscape.
Many of our clients share their concerns (OK, frustrations) that the “folks back at corporate” don’t always understand the inner workings of the federal government and the unique marketing challenges that come with it. It occurred to me that this is a great tool to share with them. In a minute or less you can communicate some of the issues you have to deal with as you plan your government marketing strategies, budgets, media spend, and more.