Do You Need to Conduct Brand Research in the Government Marketplace? - (Archived)

top marketing and PR priorities

Data from the Research Study: The State of Marketing & Public Relations. A Blind online survey of marketing and PR professionals in May 2014.

It is common for companies to work in both the commercial and government sectors. It is also common for them to focus on their commercial brand while unintentionally overlooking whether the focus of their brand’s message resonates with the government sector.

In today’s complex federal marketplace, understanding how your customers perceive your brand—and your brand value—is an important component of developing strong customer relationships. Brand research can tell you how the government views your brand value.

 
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