From Government Sales Insider | April 18, 2012
Our friends at Market Connections just released a new study on media consumption habits of government decision-makers. One thing that jumped out at us from the summary report, which they presented at an event on April 12, was the continued importance of event marketing in the B2G marketing mix.
With increased oversight of government-hosted over the past few months and more expected in the future, we’ve projected that attendance and marketing ROI from trade shows and hosted events may begin to suffer. It looks like we’ve got some timely benchmark data that will allow us to see how things progress over the next year.
