More contractors are also pursuing new opportunities in state and local government, international markets, and energy in 2013 than in 2012. Pursuit of healthcare opportunities is still high on the list of new and adjacent markets contractors are pursuing:
“It is clear that sequestration and the government shutdown have had a tremendous impact on the government contracting community,” said Lisa Dezzutti, president and CEO of Market Connections, Inc. “Contractors need to think outside the box, leverage their expertise in adjacent markets and focus on business development and capture strategies that will increase win rates.”
Contractors are making the following investments in the front-end of the lifecycle to enhance the business development and capture process and increase win probability:
In addition, more contractors are embracing agile staffing strategies, augmenting their talent with external consultants.
“We are pleased to see so many contractors working to improve their capture and proposal processes, new business tools, and infrastructure and adopting agile staffing strategies,” said Robert Lohfeld, CEO and general manager of Lohfeld Consulting Group. “We have long advocated for shifting new business investment dollars toward the front-end of the business acquisition lifecycle, and companies who are doing this are seeing it pay off with higher win rates and lower overall business acquisition costs.”
About Market Connections, Inc.
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies, and trade associations. The custom market research firm is a sought-after authority on preferences, perceptions, and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications, healthcare, and education. Market Connections also provides the tools for organizations to expand thought leadership in their respective markets, and is known for the annual Federal Media and Marketing Study and ongoing PulsePolls™ of the government market. For more information, visit: www.marketconnectionsinc.com.
About Lohfeld Consulting Group, Inc.
Lohfeld Consulting Group specializes in helping government contractors win business in the civilian, Department of Defense (DoD), intelligence, and state and local government markets by providing expert assistance in Go-To-Market planning, pipeline development, capture and proposal process consulting, capture management, proposal management, writing, and review—all backed by professional training. For more information, visit: www.LohfeldConsulting.com.