Past Events - (Archived)

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, the ... Read more

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market. Market Connections and Boscobel Marketing Communications have been reviewing the online ... Read more

2018 Federal Media & Marketing Study

July 26, 2018

10th Annual Breakfast Briefing Thursday, November 8, 2018, 8:30-11:30 AM (EST) VALO Park Conference Center 7950 Jones Branch Rd. Mclean, VA 22102 ONLINE TICKET SALES CLOSED! TICKETS AVAILABLE FOR PURCHASE ON-SITE.     We’re excited to announce our 10th anniversary of the Federal Media & Marketing Study from Market Connections and Sara Leiman, VP Media Director at TMP Government. For the past 10 years, our comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits. Year over year, nearly 3000 federal respondents at defense and civilian agencies, inside and outside the ... Read more

2018 Federal Government Contractor Study

June 12, 2018

Best BD & Marketing Practices of Winning Contractors Tuesday, July 17, 2018, 8:30-10:30 am (EDT) NRECA Conference Center 4301 Wilson Blvd, Arlington, VA 22203 Thanks for supporting another great event! Download the Report & Infographics   MARKET CONNECTIONS, MERRITT GROUP AND PROFESSIONAL SERVICES COUNCIL ARE EXCITED TO SHARE RESULTS FROM THE LATEST FEDERAL GOVERNMENT CONTRACTOR STUDY AT A BREAKFAST AND BRIEFING. Join us to learn about the best BD and marketing practices from the industry’s leading companies. We will share results from our latest research study, followed by a panel of experts who will share their personal insights on best practices. The breakfast setting will provide an opportunity ... Read more

WEBINAR: Taking Advantage of the 2018 Defense Budget Influx

April 27, 2018

Date: Wednesday, May 9, 2018 Time: 2-2:30 PM (EDT) With the passing of the 2018 Bi-partisan Budget Act, increasing the defense funding cap, how can your organization take advantage of the budget influx and maximize opportunities over the next 16 months? What are the priorities of defense IT decision-makers? Will current on-hold projects move forward or does this influx provide new opportunities to develop in key focus areas? Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™. Presenters: Aaron Heffron ... Read more

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'Mzc3M09MsjDTNTcyMNM1SU5M0rVMAhKGBmkmZqYm5qYmFmkA'}; ... Read more

2017 Federal Media & Marketing Study™

August 17, 2017

9TH ANNUAL BREAKFAST & BRIEFING Thursday, November 2, 2017 | 8:30 AM – Noon VALO Park Conference Center (formerly known as TEGNA) 7950 Jones Branch Drive McLean, VA Online ticket sales have ended. On-site registration is still available at the event. SAVE THE DATE! Add to Calendar !function(d,s,id){var js,fjs=d.getElementsByTagName(s);if(!d.getElementById(id)){js=d.createElement(s);;js.src="";fjs.parentNode.insertBefore(js, fjs);}}(document, "script", "eventable-script"); NOTE: The Eventable link above works by synchronizing your calendar with a separate calendar feed. This event will appear in “other calendars” to protect your privacy and data and allow us to update, as needed. Join us Thursday, November 2 at this popular event for B2G marketers. The annual Federal Media & Marketing Study™ looks ... Read more

WEBINAR: BEST PRACTICES: Using Research to Position Your Company for Contract Wins

May 15, 2017

Wednesday, June 28, 11:30 AM EDT How can you ensure your next contract win? How can you unseat the incumbent during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join us to learn how capture research can help you know exactly what you need to know to position your company for the win. Presenter: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'MzVIMU4zNjfStTQyTtI1MTFI0bU0t0jRTTMyMUu2MDIxMTIzAQA'}; ss_form.width = '100%'; ... Read more

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President and CEO Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'S7YwSTMytLDQNTMysNQ1MU801bUwMTXXNTAzs0g2ME1OSrJMBQA'}; ss_form.width = '100%'; ... Read more


March 6, 2017

Thursday, April 27, 8:30-11:30 AM (EDT) Crowne Plaza Tysons Corner 1960 Chain Bridge Rd., McLean, VA 22102 Join Market Connections and Merritt Group as we present the results of the 2017 Federal Content Marketing PulsePoll™, followed by a panel discussion. Learn which content, formats and channels are considered most relevant, influential and informative during the federal procurement process among government decision makers and the contractors who market to them. New in 2017, the study introduces additional channels including social media, compares paid versus earned marketing and highlights trends found from 2015 to present day. What you will learn: What thought-leading content do government decision-makers ... Read more


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