Past Events - (Archived)

WEBINAR: How Are Federal Agencies Responding to Recent Cyber-attacks?

February 8, 2021

Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a better partner and vendor. Speakers:   Aaron ...
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GAIN 2020

October 1, 2020

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the four core areas: Grow, Accelerate, Innovate and Network. (GAIN!) Each day you will hear from dynamic speakers followed by keynote commentary brought to you by senior government marketers, a government CIO, CISO and program manager will be in the virtual house along with a stellar line ...
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Federal Media & Marketing Study 2020

August 14, 2020

12th Annual Study On-Demand Release* Thursday, October 29, 9 AM *Due to COVID-19 and the inability to present results in an in-person breakfast, the 2020 study results are available as an on-demand video and downloadable overview presentation. PURCHASE ON-DEMAND VIDEO & OVERVIEW   ABOUT THE STUDY In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics, including job function, location, purchase ...
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FIT Personas Study

May 14, 2020

FIT Personas Study: A Deeper Look Into Your Federal Customer Date: Thursday, June 11, 2020, 2-3:30 PM EDT This is a virtual event. Register Now Join us for the first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer. The FIT Personas Study will highlight the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify and pinpoint specific personal and professional factors that influence the decision-making process. Combining qualitative and quantitative feedback, these results will help ...
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WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ...
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2019 Federal Media & Marketing Study

July 26, 2019

11th Annual Breakfast Briefing Thursday, October 31, 2019, 8:30-11:30 AM (EST) Center for Education at Wolf Trap 1645 Trap Road Vienna, VA 22182 ONSITE TICKET SALES HAVE ENDED. LIMITED  WILL BE AVAILABLE FOR SALE ON-SITE. Buy Tickets Buy Tickets on Eventbrite For over a decade, our comprehensive study has helped federal marketers develop the right strategies to reach federal decision-makers by providing key data about their purchasing and media habits. Since it began, tens of thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway, have participated in our surveys about their use of digital, social, mobile, print and broadcast media, creating a comprehensive database like ...
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2019 Content Marketing Review: Federal & Beyond

March 18, 2019

Online registration is now closed. Limited tickets may be purchased on-site.   Breakfast Briefing Thursday, May 9, 2019, 8:30-11:30 AM (EST) Center for Education at Wolf Trap 1645 Trap Road Vienna, VA 22182 Blogs, white papers, videos, podcasts or reports: government decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies and learn about vendors. But which tools are most useful and influential, what content do they hope to see and where are they going to find it? Market Connections polled government decision-makers around the country to answer these questions with the 2019 Content Marketing PulsePoll™. Join Market Connections as we present the ...
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WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, the ...
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WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market. Market Connections and Boscobel Marketing Communications have been reviewing the online ...
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2018 Federal Media & Marketing Study

July 26, 2018

10th Annual Breakfast Briefing Thursday, November 8, 2018, 8:30-11:30 AM (EST) VALO Park Conference Center 7950 Jones Branch Rd. Mclean, VA 22102 ONLINE TICKET SALES CLOSED! TICKETS AVAILABLE FOR PURCHASE ON-SITE.     We’re excited to announce our 10th anniversary of the Federal Media & Marketing Study from Market Connections and Sara Leiman, VP Media Director at TMP Government. For the past 10 years, our comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits. Year over year, nearly 3000 federal respondents at defense and civilian agencies, inside and outside the ...
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