Past Events - (Archived)

FIT Personas Study

May 14, 2020

FIT Personas Study: A Deeper Look Into Your Federal Customer Date: Thursday, June 11, 2020, 2-3:30 PM EDT This is a virtual event. Register Now Join us for the first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer. The FIT Personas Study will highlight the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify and pinpoint specific personal and professional factors that influence the decision-making process. Combining qualitative and quantitative feedback, these results will help ... Read more

WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ... Read more

2019 Federal Media & Marketing Study

July 26, 2019

11th Annual Breakfast Briefing Thursday, October 31, 2019, 8:30-11:30 AM (EST) Center for Education at Wolf Trap 1645 Trap Road Vienna, VA 22182 ONSITE TICKET SALES HAVE ENDED. LIMITED  WILL BE AVAILABLE FOR SALE ON-SITE. Buy Tickets Buy Tickets on Eventbrite For over a decade, our comprehensive study has helped federal marketers develop the right strategies to reach federal decision-makers by providing key data about their purchasing and media habits. Since it began, tens of thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway, have participated in our surveys about their use of digital, social, mobile, print and broadcast media, creating a comprehensive database like ... Read more

2019 Content Marketing Review: Federal & Beyond

March 18, 2019

Online registration is now closed. Limited tickets may be purchased on-site.   Breakfast Briefing Thursday, May 9, 2019, 8:30-11:30 AM (EST) Center for Education at Wolf Trap 1645 Trap Road Vienna, VA 22182 Blogs, white papers, videos, podcasts or reports: government decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies and learn about vendors. But which tools are most useful and influential, what content do they hope to see and where are they going to find it? Market Connections polled government decision-makers around the country to answer these questions with the 2019 Content Marketing PulsePoll™. Join Market Connections as we present the ... Read more

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, the ... Read more

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market. Market Connections and Boscobel Marketing Communications have been reviewing the online ... Read more

2018 Federal Media & Marketing Study

July 26, 2018

10th Annual Breakfast Briefing Thursday, November 8, 2018, 8:30-11:30 AM (EST) VALO Park Conference Center 7950 Jones Branch Rd. Mclean, VA 22102 ONLINE TICKET SALES CLOSED! TICKETS AVAILABLE FOR PURCHASE ON-SITE.     We’re excited to announce our 10th anniversary of the Federal Media & Marketing Study from Market Connections and Sara Leiman, VP Media Director at TMP Government. For the past 10 years, our comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits. Year over year, nearly 3000 federal respondents at defense and civilian agencies, inside and outside the ... Read more

2018 Federal Government Contractor Study

June 12, 2018

Best BD & Marketing Practices of Winning Contractors Tuesday, July 17, 2018, 8:30-10:30 am (EDT) NRECA Conference Center 4301 Wilson Blvd, Arlington, VA 22203 Thanks for supporting another great event! Download the Report & Infographics   MARKET CONNECTIONS, MERRITT GROUP AND PROFESSIONAL SERVICES COUNCIL ARE EXCITED TO SHARE RESULTS FROM THE LATEST FEDERAL GOVERNMENT CONTRACTOR STUDY AT A BREAKFAST AND BRIEFING. Join us to learn about the best BD and marketing practices from the industry’s leading companies. We will share results from our latest research study, followed by a panel of experts who will share their personal insights on best practices. The breakfast setting will provide an opportunity ... Read more

WEBINAR: Taking Advantage of the 2018 Defense Budget Influx

April 27, 2018

Date: Wednesday, May 9, 2018 Time: 2-2:30 PM (EDT) With the passing of the 2018 Bi-partisan Budget Act, increasing the defense funding cap, how can your organization take advantage of the budget influx and maximize opportunities over the next 16 months? What are the priorities of defense IT decision-makers? Will current on-hold projects move forward or does this influx provide new opportunities to develop in key focus areas? Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™. Presenters: Aaron Heffron ... Read more

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'Mzc3M09MsjDTNTcyMNM1SU5M0rVMAhKGBmkmZqYm5qYmFmkA'}; ... Read more

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