Press Releases

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

New Research: DoD Cybersecurity and Modernization Efforts Most Likely to Move Forward with New Federal Budget

March 20, 2018

Survey Results from Market Connections Point to Government Contractors Needing to Be Prepared, and Guide Acquisition Processes Fairfax, Va.— March 20, 2018 — With the Bi-Partisan Budget Act of 2018 (BBA) passed in February 2018, lifting caps on spending and paving the way for significant increases in discretionary spending, Federal IT Contractors working with Defense Agencies can expect to feel the impact immediately, according to a new PulsePollä from Market Connections. More specifically, with the funding cap being increased by $80 billion in FY2018 and $85 billion in FY2019, defense agency decision-makers, procurement officers, and government contractors should prepare for many new ... Read more

Aaron J. Heffron Promoted to President, Market Connections Inc.

February 6, 2018

FAIRFAX, Virginia, February 6, 2018— Market Connections, Inc. announced the promotion of Aaron J. Heffron to president of Market Connections, effective immediately. Lisa Dezzutti, who had held the title of president, will continue to serve as the company’s chief executive officer. Heffron has more than 25 years of experience in the market research industry. After working for several years on the client side for various trade associations, he originally joined Market Connections over a decade ago serving as a research director, and later as vice president of research services. He continued to have successful engagements as senior vice president for public affairs ... Read more

Increased Time with All Media Among Federal Workforce Poses Challenge for Federal Contractors Trying to Reach Them, According to Annual Study

November 2, 2017

Market Connections, Inc. Releases Ninth Annual Federal Media and Marketing Study FAIRFAX, Virginia, November 2, 2017 — Federal government decision-makers and influencers are increasingly spending at least 15 minutes or more during the workday across all media channels – presenting a challenge to marketers trying to reach them, according to the 2017 Federal Media and Marketing Study (FMMS). Market Connections, Inc. will release results of the ninth annual study of the media habits of the federal workforce this morning, November 2, 8:30-12:00 p.m. at Valo Park Conference Center in McLean, Va. The 2017 survey finds six out of ten respondents are spending ... Read more

Market Connections Announces Hire of Senior Executive to Drive Growth

February 27, 2017

FAIRFAX, Virginia, February 27, 2017—Market Connections, Inc. announced that Aaron J. Heffron has joined Market Connections as executive vice president reporting to President and CEO Lisa Dezzutti. Heffron will lead Market Connections’ business development and marketing efforts and oversee expansion into new markets. He will also work with the research team to develop new products and services to support client’s business needs. “I am thrilled that Aaron has joined Market Connections,” said Dezzutti. “He not only has a deep understanding of our clients’ needs and research solutions, but also brings new experiences and insights to help drive growth and mission success for ... Read more

Annual Study Shows Despite Barriers, Federal Decision-Makers are Highly Engaged with Multiple Media Channels

November 8, 2016

Market Connections, Inc. Releases Eighth Annual Federal Media and Marketing Study Fairfax, Va. – November 8, 2016 – Federal government decision-makers and influencers report major barriers to accessing media on government devices, including blocked websites, strict spam filters and inability to stream video, according to the 2016 Federal Media and Marketing Study (FMMS). Market Connections, Inc. will release results of the eighth annual study tomorrow morning, November 9, 8:30-12:00 p.m. at the TEGNA/Gannett Conference Center in McLean, Va. The survey shows nearly half (45 percent) of respondents report some news websites are blocked on their government devices and more than a quarter ... Read more

Government Contractors Employ Thought Leadership and Automated Tools to Overcome Challenges and Win More Business

June 30, 2016

Market Connections, Inc. Releases 2016 Government Contractor Study Analyzing Top Marketing and Business Development Activities and Challenges Fairfax, Va. – June 30, 2016 – The long government procurement process is the top challenge for both business development and marketing professionals in federal government contracting, and contractors are employing automated tools, thought leadership materials and events to mitigate those challenges and stay competitive, according to a new report from leading government market research firm, Market Connections, Inc. Market Connections released the highlights of the 2016 Federal Government Contractor Study at a breakfast event this morning at the TEGNA Conference Center in McLean, Va. ... Read more

Consolidation and Modernization Chief Among Federal IT Security Concerns SolarWinds Survey Discovers

March 4, 2016

In SolarWinds’ Third Annual Federal Cybersecurity Survey, Organizational Changes Expected to Increase Security Challenges; Foreign Governments and Insiders Named Biggest Threat Sources   Herndon, Va. – March 1, 2016 – SolarWinds, a leading provider of powerful and affordable IT management software, today announced the results of its third annual Federal Cybersecurity Survey*, which explores the biggest barriers to improving IT security, including exposure during consolidation and modernization processes, threats from foreign governments and careless or untrained insiders. The findings also highlight how the implementation of IT security management tools help mitigate threats, strengthening security strategies. “As federal IT departments move through ... Read more

New Research: Current C4ISR Systems Create Inefficient, Vulnerable and Outdated Networks for U.S. Military

January 26, 2016

Enterprise Integration Concepts can Address Interoperability, Security, Budget and Acquisition Challenges, Say Survey Respondents Fairfax, Va.—January 26, 2016 – In a recent study looking at the military’s top challenges working with traditional Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance (C4ISR) systems, more than half of military respondents see interoperability across military organizations as a problem that cannot be solved without the true integration and networking of C4ISR, and agree an integrated approach to C4ISR would provide benefits to military organizations in the forms of agile development, security features and enhanced acquisition. Booz Allen Hamilton partnered with government market research firm Market ... Read more

Annual Study Shows Event Attendance, Smart Device and Online Media Use Increasing Among Government

September 30, 2015

Market Connections, Inc. Releases Seventh Annual Federal Media and Marketing Study Fairfax, Va., October 1, 2015—Federal government decision-makers and influencers report increases in smart device use, time spent accessing news content online and webinar and event attendance, according to the 2015 Federal Media and Marketing Study (FMMS). The survey shows 90 percent of respondents using smart phones and tablets, up from 80 percent in 2014. More than six in 10 respondents (62 percent) report spending 15 minutes or more on an average work day accessing news content online, up from 47 percent in 2014. After four years of declining event attendance, in 2015 ... Read more


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