Upcoming Events

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

Date: Wednesday, January 16 Time: 2-2:30 PM (EST) Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, ... Read more

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market. Market Connections and Boscobel Marketing Communications have been reviewing the online ... Read more

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