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WEBINAR: Best Practice Series: Retaining Your Customers and ContractsTuesday, December 13, 2016, 11:30-12:00 PM (EST). Market Connections will share how successful government contractors use third-party research to solidify their contract base and ensure customers are satisfied with products, services and delivery. Learn how customer satisfaction and loyalty data provide valuable past performance information that can be used in recompetes — and even in winning new business.
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Federal Contractor Boosts Contract Win Rates with Customer Loyalty ProgramWhen the government procurement process moved toward LPTA (lowest priced technically acceptable) awards, many long-established contractors had to re-evaluate their win strategies. One IT integrator realized early that customer satisfaction was a key to remaining competitive in an LPTA environment. Conducting research not only provides vital information on customer experience, but also about loyalty. Loyalty is directly tied to win rates.
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Knowing Where to Put Your Media SpendIn every Market Connections’ study that asks what types of content federal decision-makers trust, thought leadership makes the top of the list. There was no exception in the findings from the 8th annual Federal Media and Marketing Study (FMMS), presented at our breakfast event earlier this month. Results showcased the following: White papers from professional organizations and research firms rank in top 10 of trustworthy content.
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Dave Glantz on the Power of Customer Experience ResearchResearch Director Dave Glantz shares his thoughts on the power of customer experience research as a preview to Market Connections’ upcoming webinar on best practices in retaining customers and contracts. Specializing in qualitative research, Dave shares the importance of following quantitative research (surveys) with focus groups to provide a deeper dive into the “why” of respondents’ answers.
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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Phone: 703.378.2025
