Federal Media & Marketing Study Breakfast

Thursday, November 2, 8:30 AM to 12:00 PM EDT
VALO Park Conference Center (Formerly TEGNA), McLean, VA

The Federal Media and Marketing Study provides a comprehensive review of the media and buying habits of federal decision-makers across the country. This survey details more than 20 different job functions and maps them to individual media usage spanning print, broadcast, social, mobile and digital. Online regular ticket sales end October 31 and table (of 8) sales end Friday, October 27!

Q&A: FMMS Founders Share Insights from 2017 Study

In preparation for the 2017 Federal Media and Marketing Study™ (FMMS) breakfast, the Market Connections team has been studying the data. This year, the study asked some new questions as well as looked at the trends from data collected over the years. Study founders Lisa Dezzutti, President of Market Connections, Inc. and Sara Leiman, TMP Government’s VP Media Director, share some of their thoughts on this year’s study and how the data can help federal marketers in the current marketing climate.

Where Are Your Federal Prospects Accessing News?

As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets. Learn the top print and online publications accessed.

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