PODCAST: Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader - (Archived)

From W2Comm Blog | June 4, 2012

In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows?

Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to Market Connections’ 2012 Federal Media and Marketing Study. So companies seeking IT contracts must execute messaging plans that integrate both “old” and “new” thinking, according to Lisa Dezzutti, founder/president at Market Connections.


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