FEDERAL MEDIA MARKETING STUDY ONLINE TOOL
A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.
NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.
The Federal Media & Marketing Study (FMMS) tool has provided federal marketers reliable and affordable data source for honing and perfecting strategic marketing campaigns. The FMMS database, as a whole, gives federal marketers detailed information to reach the right senior decision-makers at a wide array of federal defense and civilian agencies. The comprehensive tool allows a user to match certain demographics, job functions or purchasing areas with specific media habits.
Agency-Based Marketing Reports
Market Connections now offers federal marketers a quick and easy way to get agency specific marketing data to assist with their account-based marketing needs. Whether you are targeting DOD as a whole, or focusing just on the Army, new reports derived from years of Market Connections’ study data can provide the background you need to make smart decisions. The library of reports will provide what you need to know for media buying, advertising and overall strategy decisions for the most popular categories.
For $495, purchase a single-run report of critical audiences. Use the purchase form below:
Single-segment runs provide:
- Detailed information on the specific audience you are interested in reaching
- Ready-made reports for quick and easy access (the slicing and dicing has been done for you)
- Smaller, budget-friendly reports of only the data you need, at a reasonable fee.