Strategies for winning new business—or retaining current business—are always a topic of interest. We have found that positioning your company for growth and new business wins involves both delivering exceptional products and services and becoming a trusted advisor. One way to become a trusted advisor is to position yourself, and your company, as a thought leader.
Thought leadership is such an important component of a robust marketing strategy that Market Connections has seen a significant increase in thought leadership studies being commissioned, as well as unique and creative ways of leveraging thought leadership content. In a two-part series, we will share some tips and strategies for becoming a thought leader in 2015.
In Part 1: Companies Using Thought Leadership to Extend Reach and Impact, learn the creative ways SolarWinds and Dell Software are using thought leadership research. In part 2, we will discuss the kinds of content you can develop based on thought leadership research.