The results are in and it’s almost time for the 8th annual Federal Media and Marketing StudyTM briefing and breakfast event. We don’t want to keep you waiting, so here is a sneak peek at some of this years’ findings:
- Over half of respondents spend 15 minutes or more accessing news content online and nearly half spend 15 minutes or more listening to traditional AM/FM radio on an average workday.
- White papers from professional organizations and research firms rank in the top 10 of trustworthy content. However, marketing collateral (including brochures/sales sheet) falls low, with only 3 percent trusting this content.
- Nearly half of respondents follow work-related companies/people/personalities on social media.
New this year:
- Social Media – Which companies are federal employees following online and what kind of content are they looking for?
- Mobile Apps – What types of mobile apps are federal employees using?
- Barriers to Access – What are the top barriers federal employees face when trying to access media on government equipment?
As with every year, after we share the study results, we will turn to our panelists to share additional insights. We are thrilled to have the following panelists, and look forward to their thoughts.
- Patrick Burns, NetApp –Senior Director, Marketing
- Ginger Kessler, Brocade – Federal Marketing
- Tim Letzkus, Office of Personnel Management HR Solutions – Senior Advisor
- Joe Pendry, Leidos – VP Communications and Marketing
2016 Federal Media & Marketing Study™ Annual Breakfast and Briefing
What else will the 2016 study reveal? Find out at the 8th annual FMMS breakfast and briefing event.
Nov. 9, 2016 | 8:30 a.m.–noon
TEGNA Conference Center, McLean, VA
While you’re waiting for the results from the 8th Annual FMMS, download the 2015 overview report to learn more about the media habits of your target audience.