How Does Research Help Government Agencies Ensure Program Effectiveness? - (Archived)

By Dave Glantz, Director of Research Services

Our nation is experiencing an unprecedented demographic shift. More than 10,000 baby boomers are expected to retire each day. The Hispanic population is growing rapidly. In addition, there are now more than 23 million disabled veterans in need of specialized care.

For government agencies serving these vulnerable citizens, there are unique challenges in both communicating and providing the right programs to meet their needs. Ensuring program effectiveness by knowing the right messages and determining the proper channels for engaging with these citizens has never been more important.

For example, not every citizen within these groups uses new mobile applications and other digital means for gathering information. In addition, there are culturally appropriate ways for communicating with the growing Hispanic population that need to be taken into consideration.

Many of the programs that serve these citizens will have difficulty in meeting the demands they present.

This is where custom market research can provide crucial insights that drive wins. To learn more about how contractors can best differentiate themselves through market research, click here.


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