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GAIN 2017 ConferenceFriday, October 13, 2017, 7:00 AM to 5:00PM EDT Hosted by Government Marketing University, GAIN 2017 promises to provide you with new and innovative marketing ideas and case studies shared by government marketing experts. This cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with. Meet, interact and network with over 200 government marketers.
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Federal Media and Marketing Study BreakfastThursday, November 2, 8:30 AM to 12:00 PM EDT The Federal Media and Marketing Study provides a comprehensive review of the media and buying habits of federal decision-makers across the country. This survey details more than 20 different job functions and maps them to individual media usage spanning print, broadcast, social, mobile and digital. Take advantage of early bird pricing through September 30! Save $15 on single tickets and $50 on a table of eight!
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Where Are Your Federal Prospects Accessing News?As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets. Learn the top print and online publications accessed.
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Study Shows “Fake News” Talk Impacts Perceptions of MediaGovernment decision-makers, especially those in Defense agencies, are questioning the credibility of media outlets due to the onslaught of “fake news,” according to the early results from the 2017 Federal Media and Marketing Study. Get a sneak-peek at the early 2017 results.
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QA: Kim Hower, Nutanix Director, Public Sector Marketing on the Value of Thought Leadership Research
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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Phone: 703.378.2025
Technology companies selling to the public sector understand there are many differences between this market and the private sector. Savvy organizations commission primary thought leadership research to help them better understand their target audience. Over the last two years, Nutanix has commissioned two thought leadership research projects for this purpose. Kim Hower, Nutanix Director, Public Sector Marketing sat down with us to discuss the value of thought leadership research.
