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WEBINAR: Differentiation in a Crowded Federal Market: Do You Stand Apart?Wednesday, October 17, 2018 With so many government contractors in the market competing for the same market share, how do you make sure you stand out? Market Connections President, Aaron Heffron and Boscobel Communications CEO, Joyce Bosc will review how contractors have (or have not) differentiated themselves. We will present findings from a recent analysis of messaging and taglines from top contractors, highlighting similarities, and differences, and the challenges marketers are facing as they try to present new and old brands in the market. See how your company stacks up against your competitors and learn how to put your best foot forward into the lucrative public-sector market.
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2018 Federal Media & Marketing Study (FMMS)November 8, 2018 Join Market Connections and Sara Leiman from TMP Government as we present results from the 10th annual Federal Media & Marketing Study. This comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits for the past 10 years. Join us to see an overview of this year’s results including overall top media outlets, trends among feds to watch out for, and to see new insights based on current affairs while also hearing directly from a panel of professionals in the industry.
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GAIN 2018 CONFERENCENovember 1, 2018 Hosted by Government Marketing University, GAIN 2018 is an annual conference focused entirely on the government marketing community. This year, GAIN will provide government-marketing specific training, focusing on the latest hot topics that all government marketers are facing. This conference also provides valuable emphasis on creating more networking opportunities for participants to network with peers, sponsors and trusted vendor community.
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Booz Allen Hamilton, Leidos Among Forbes’ Top 100 Employers for WomenMarket Connections clients and friends, Booz Allen Hamilton and Leidos, were named among the top 100 of Forbes’ first-ever ranking of America’s best employers for women. The overall list consists of 300 employers that received the most recommendations and boasted the most gender diverse boards and executives as identified by over 40,000 Americans, including 25,000 women working for large companies.
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SAIC Announces Acquisition of EngilityScience Applications International Corp. and Engility Holdings Inc announced their agreement of SAIC’s acquisition of Engility in an all-stock transaction valued at $2.5 billion, creating the second largest independent technology integrator in government. The combined company will retain the SAIC name and continue to be headquartered in Reston, Virginia.
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Digital Advertising Will Rule for Marketers in 2018 and Beyond
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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Phone: 703.378.2025
Market Connections recently came across the 2018 results of The CMO Survey®, sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business. This biennial study gathers opinions from top marketers at US B2B and B2C for-profit companies with the goal of predicting the future of markets, tracking marketing excellence and improving the value of marketing. As always, we like to see how overall marketing trends align with those in the B2G community. When it comes to digital advertising, government contractors are in lock-step with their commercial counterparts.
