Social Networking Increasingly Important in B-to-G Market

From BtoB | July 26, 2013

Without a doubt, the influence of social networks in business-to-government marketing has grown exponentially over the past two years.

According to market research company Market Connections, the social networks making the biggest inroads in business-to-government are LinkedIn and Google+ [from the Federal Media and Marketing Study]. Other studies show that companies leveraging social networks are growing faster than those that don’t.

When federal policy on allowing social networking started to shift in early 2011, use of social networks by the feds was low. Since the relaxing of the initial policies, federal presence on social networks, especially LinkedIn, has increased dramatically, with almost all federal agencies showing LinkedIn member numbers in the thousands, some in the tens of thousands.

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