Betsy Morrow

Content Marketing Review 2021

Virtual Event

Thursday, May 20th, 2021
2 PM (ET)

COST: $199

Register Now

 

 

ABOUT THE STUDY:

Blogs, white papers, videos, podcasts or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As marketers trying to reach these niche audiences, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information it should contain, and where they go to find it.

Market Connections polled government decision-makers at federal, state and local agencies and with K-12 and higher education institutions around the country to answer these questions with the 2021 Content Marketing Review: Reaching the Public Sector.

Join Market Connections as we present the results of our latest study of the public sector. The event program will feature a review of key findings followed by a panel of public sector experts who will provide further insights, share their best practices and discuss what these results mean for marketers trying to reach FED and SLED audiences.

NEW THIS YEAR:

  • What are best practices for reaching the K-12 and HIGHER EDUCATION audiences?
  • How do public sector decision-makers prefer to receive information since the onset of COVID-19?
  • How often should public sector marketers refresh their content to ensure relevancy?

PRESENTER:

  • Aaron Heffron, President, Market Connections, Inc. 

(L to R) Lou Anne Brossman, Matt Donovan, Chris Parente

PANEL SESSION I – CONTENT CREATORS

Moderated by Lou Anne Brossman, Founder & CEO, Government Marketing University

PANELISTS:

  • Matt Donovan, Senior Vice President, Merritt Group
  • Chris Parente, Founder, StoryTech Consulting

PANEL SESSION II – PUBLIC SECTOR MARKETERS

Moderated by Aaron Heffron

(L to R) Monica Mayk, Betsy Morrow, Preston Smith

PANELISTS:

  • Monica Mayk, Senior Team Lead, Public Sector Marketing, Verizon Business
  • Betsy Morrow, Marketing, Education, Amazon Web Services
  • Preston Smith, US SLED West Marketing Manager, CISCO

 

SPONSORS

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