Driving federal sales is a concern for government contractors. As budgets continue to tighten, competing in the federal marketplace requires more than producing innovative solutions. Connecting with your customers is critical. But how do you connect with government customers in a complex market?
On September 18, Market Connections’ Strategic Marketing and Thought Leadership Expert Monica Mayk spoke at a Northern Virginia Technology Council Business Development, Marketing & Sales meeting. She presented top tips for “Connecting with Government Customers in an Increasingly Complex Marketplace.” Mayk’s presentation included insights from Market Connections’ 6th Annual Federal Media and Marketing Study, last year’s Government Events PulsePoll™ and the LPTA Impact Study. These tips will help increase your federal sales.