We’re just a few days shy of 2017. Once again, we’ve looked over the most popular articles and compiled our top five list for 2016. The theme this year was costs associated with conducting research. If you are planning to make market research part of your 2017 marketing plan, these articles will help you determine your budget and needs.
What Is “Incidence Rate” and Why Does it Drive Research Costs?
One of the factors that can impact the cost of doing market research is the ease in which the research company can reach qualified respondents and encourage them to complete the survey. Quite simply, the harder it is to reach the target respondents, the more costly and time consuming the research project will be. Read more.
The Real Cost of Online Market Research
By far, the most widely read article on FedPulse is Let’s Talk Price: How Much Does Research Cost? This makes sense because it’s important to know what the investment will be when you decide to do a market research project. In the last few years, we’ve also seen an increase in the number of online surveys and we thought it would be useful to dedicate an article to the cost of online market research. In this two-part series, we discuss what goes into an online research project (and consequently why it isn’t free) and delve deeper into the importance of using panels. Read more.
Let’s Talk Price: How Much Does Research Cost?
A number of factors need to be considered before I can answer that question because everyone has different needs; that’s what keeps me from throwing a list of prices at you. For instance, if you were to walk into a car dealership and ask, “How much does a new car cost?” the answer will only make sense (and be accurate) after you’ve sat down to discuss your needs and desires, and how you imagine using that car. Are you likely to be stuck in a traffic congested commute every morning? Do you plan on a lot of highway driving? Are you interested in speed? Safety? Reliability? Luxury? Or simply getting from point A to point B? Are you going to be the only one driving the car? Do you carry passengers? How many and how often? And how much are you willing to spend? Read more.
Why Contract Evaluation Research Is a Key Investment
In the 2016 Federal Government Contractors Study, 68% of respondents with win rates above 50% said their teams were good/excellent with government customer relationship management. That number is significantly higher than the 36% of respondents with win rates less than 50% who rated themselves similarly. Read more.
The Importance of Customer Satisfaction Research: Q&A with Jay Lee, President & CEO, Agile Defense
In 2012, Market Connections conducted a survey of government contractors to find out what drives their marketing efforts, including contract retention. We learned the key takeaways are still relevant — perhaps even more so — in today’s federal market. The study found that relationships are paramount and efforts to foster customer relationships are well worth the investment. These efforts include conducting research to learn details of customer preferences, needs, and requirements. And contractors that conduct customer satisfaction research reported higher win rates than contractors who do not invest in this type of research. Read more.