The federal marketing landscape is changing. The days when a sales slick was enough to peak a prospect’s interest in your products and services are long gone. And if your prospects even have the opportunity to attend events, they don’t want your handouts. So what do they want?
To answer this question, Market Connections and Merritt Group polled federal decision-makers and B2G marketers in the 2015 Federal Content Marketing PulsePoll™. And the answer will likely surprise government contractors.
When it comes to informing and educating during the buying process, federal decision-makers tell us they value three top types of content:
- webinars (68%)
- research reports (69%)
- case studies/white papers (64% and 62%, respectively).
While contractors place a similar value on producing case studies and white papers (57% and 62%, respectively), only a little more than one-third have prioritized creating webinars (38%) and research reports (36%). This gap could be keeping potential customers from learning about what you have to offer.
Which other types of content should you be focusing on? Join Market Connections and Merritt Group as we present the full results of this poll at the 2015 Federal Content Marketing Review. We will review the key findings and an expert panel of federal decision makers and contractors will discuss and debate the results. You will leave with solid ideas for creating content that will influence your audience.
Space is limited, so register now!
Who Should Attend: Marketing/communications professionals investing time and budget to produce and distribute content, and business development and proposal professionals looking to make an impact when connecting with federal decision-makers.
When: Tuesday, March 17 from 8:00 – 10:00 AM EST
Where: The Gannett Building, 7950 Jones Branch Drive, McLean, VA 22102