Using Market Research to Position Your Expertise - (Archived)

In the competitive federal contracting space, positioning your company and your subject matter experts as thought leaders is a great way to differentiate your firm and provide your customers with actionable information. Third-party research can validate a company’s technical expertise, and is a solid framework for crafting thought leadership materials.

However, thought leadership market research only reflects your expertise if you use the results to both inform your go-to-market strategies and to enhance sales and marketing activities.

Read on for an example of how SolarWinds used market research to enhance marketing activities.

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