In today’s resource-stretched environment, government contractors need the right tools for effectively reaching government decision-makers in their marketing efforts. Knowing the best channels for actually connecting with and influencing these potential buyers can be challenging.
Earlier this spring, Market Connections released the findings of its 2013 Federal Media and Marketing Study (FMMS) at a standing-room-only breakfast presentation at the Gannett Conference Center in McLean, VA. The study captured responses from more than 3,900 government decision-makers, highlighting their use of digital, mobile, social, print and broadcast media.
The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and information—signaling a major shift in the media landscape, in which government decision-makers want ubiquitous access to content.
The following is an exclusive FedPulse video interview with Lisa Dezzutti, President and CEO of Market Connections, who discusses the outcomes of the study, and how the way government executives are consuming media is changing dramatically.