Media usage by government decision makers has become fragmented over a multitude of channels. While print is still extremely important, tapping into digital media through the web, mobile and social media is becoming more and more valuable when reaching this audience.
The right research about government media usage will help contractors understand this new media landscape — both inside and outside the beltway. This can help contractors target their message to the appropriate audience, via the right channels, while saving money in a tight budget climate.
These are some of the key insights from Sara Leiman, VP Media Director, TMP Government, who served as a panelist during Market Connections’ 2013 Federal Media and Marketing Study (FMMS) event earlier this year. A veteran media buyer in the government market, Leiman shares her insights about how to reach government buyers in a changing media landscape via a video interview with FedPulse.