Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events.
Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events.
- Aaron Heffron, Market Connections, Inc. – Executive Vice President
Fill out the form to download the webinar.
For more information, contact:
Mari Canizales Coache
Market Connections, Inc.