WEBINAR: Media Habits in a Time of Change: A Federal Media & Marketing Webinar

Date: Wednesday, February 13, 2019
Time: 2-2:30 (EST)

Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our annual study.

There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets.

Learn how results from this survey help them reach the right senior decision-makers at civilian and defense agencies by providing key information about their media usage across print, broadcast, social and digital sources. Combining this with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.


  • Aaron Heffron – President, Market Connections

Fill out the form to download the webinar.

For more information, contact:

Mari Canizales Coache
Marketing Manager
Market Connections, Inc.



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