Weekly News Kick Off: Want to Get Federal Buyers’ Attention? Mar. 17 Event Will Reveal How - (Archived)

Did you know almost 70 percent of federal decision makers attend vendor webinars to learn about new products and technologies? On March 17, find out which other types of content get their attention. And, for now, your Internet connection speeds will remain consistent, regardless of which service you have and the sites you’re trying to visit—the FCC voted to adopt the Net Neutrality rules. What do you think about this issue? Welcome to the FedPulse Weekly News Kickoff. Enjoy these highlights.

Is Your Federal Content Marketing Effective?
Did you know that almost 70 percent of government leaders participate in vendor webinars when making a purchasing decision? Market Connections and Merritt Group joined forces to determine which types of content are are influencing the purchasing process. On March 17 the 2015 Federal Content Marketing Review will share surprising ways organizations can effectively align content with federal needs. Space is limited; register today.

Net Neutrality Vote Won’t End Debate
After nearly a year, the Federal Communications Commission cast its all-important vote Thursday on the divisive issue of net neutrality, The Los Angeles Times reported. The five-member board approved FCC Chairman Tom Wheeler’s new rules that aim to preserve an open Internet and prevent Internet service providers from discriminating against content makers. The vote was 3-2 along party lines. Among other things, these rules put broadband providers in the same legal category as more highly regulated conventional telephone companies. While this vote is the start, it won’t be the last word on this important issue.

PSC Acquires TechAmerica Foundation
The Professional Services Council (PSC) recently acquired the TechAmerica Foundation—including its Vision Forecast and Conference, Defense Strategic Planning Forum, annual CIO survey and the American Technology Awards. While best known for the annual Vision Forecast and Conference, the TechAmerica Foundation also conducts an annual survey of federal CIOs, hosts a major technology awards dinner and has convened numerous research projects to examine critical technology issues within the federal sector. All of those activities will continue under PSC.

New Video Maps Out the Keys to Successful Federal Cloud Migrations
A recent cloud computing study shows more than half of Federal IT decision makers (53%) cite decreasing IT operating and infrastructure costs as the top drivers of cloud adoption, and nearly six in 10 respondents (59%) agree the migration to cloud-based services results in lower capital expenses compared to in-house deployment of infrastructure. The study from Market Connections, Inc., on behalf of General Dynamics Information Technology, also shows concerns regarding security and data loss could be masking the bigger potential issue of performance in the cloud. A new video maps out four keys to successful federal cloud migrations.

Effects of DHS shutdown might not be obvious to public but could run deep
Congress managed to pass a last-minute, one-week funding bill for the Department of Homeland Security on Friday, but the GOP is divided on a path forward and has only five days to come up with a long-term solution. If Congress cannot agree to a funding solution, employees who manage large federal contracts, monitor cyber threats and give grants to local police departments will be sent home, according to current and former DHS officials. If there is a terrorist attack or natural disaster, the effect will be magnified and the government’s response slowed, they said.

Insider Threat Fears Not Reflected in Spending
A survey of federal IT managers and decision makers showed data breaches due to careless and untrained insiders is the top cybersecurity concern, but that is not reflected in their spending. External threats still get the lion’s share of investment. The perceived threat from careless or untrained insiders — employees or contractors with access — was a major cause of concern for 53 percent of respondents to a survey conducted by SolarWinds and Market Connections. The figure is up from 42 percent at the same time last year and the leading threat identified in the 2015 survey.


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