In February, Federal Marketing Insights posted the first of a four-part series focusing on government marketing trends. The discussion in that first part, which centers on data from the Market Connections 2014 Federal Media and Marketing Study. That study tracks the media outlets where decision-makers get their information. The second part of the series addresses thought leadership.
This most recent post in the series focuses on the evolution of event marketing. Events, when done well, are a great way to present thought leadership to your audience and to drive sales. Strategically attending events (or becoming a speaker at an event) is also an effective way to get in front of your prospects in a setting where you can add value. Topics in this 9-minute video include:
- The most productive kinds of events
- How to produce a focused event
- Locating the most effective events to attend
- Case studies
- Event sponsorships
- How to use events to derive content and to benefit industry
- Addressing quality versus quantity when evaluating attendance
Mark Amtower leads the discussion with panelists Ralph Renzi, director of federal sales for WTOP and Federal News Radio; Lisa Dezzutti, founder and CEO of Market Connections, and Rita Walston, senior director of client marketing at immixGroup — all of whom have significant event experience, frequently using events to drive marketing.