About the Event
Marketing 4 the Public Sector | Breakfast Presentation & Networking Event
WHEN? 8:00AM - 11:00AM | THURSDAY, JUNE 29TH | WHERE? ARCHER HOTEL, TYSONS VA
Register now!
On June 29th, 2023 industry experts will present the findings from the spring Marketing 4 the Public Sector (M4PS) study–content and event marketing.
As marketers, we know how important content and event marketing are.
This content marketing focused study is a must have tool to help public sector marketers create actionable marketing plans. You will learn about:
- The types of content that resonate with government decision makers
- The information they need and want to know from you
- Where and how they prefer to consume content
- Their plans for attending live and hybrid events as well as webinars
Also:
- The spring survey results are included for registrants
- Attendees will receive a copy of the survey results within a week post-event
Agenda:
8:00–8:30 a.m. Check-in, breakfast and networking
8:30– 8:45 a.m. Welcome, Opening remarks:
Aaron Heffron, President of Insights and Research, GovExec
8:45 – 9:10 a.m. Section 1: Marketing the Funnel: Delivering the right content at the right time.
Anna Pettyjohn, SVP and Head of GovExec Marketing
Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing
9:10 – 9:35 a.m. Section 2: Content Creation: Creating impactful content that resonates.
Susan Rose, Senior Director, Insights and Research, GovExec
Camille Tuutti, Writer, Strategist and CEO of Tuutti Frutti Strategies
9:35– 10:00 a.m. Section 3: Events and Webinars: Creating successful events.
Travis Wolfe, Director, Event Ops and Business Development, GovExec
Stephen Ellis, Director, Public Sector Marketing, Palo Alto Networks
10:00 – 10:25 a.m. Section 4: FED, SLED and Marketing on a Budget
Susan Rose, Senior Director, Insights and Research, GovExec
Monica Mayk, Head of Marketing, U.S. Public Services, Tata Consultancy Services
10:25– 11:00 a.m. Closing remarks and networking.
Aaron Heffron, President of Insights and Research, GovExec
Space is limited, so register early!
Early bird pricing (ends June 12): $200
Cost: $250
Can't make it?
The survey results will be released for general sale on August 1st for $275.