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Latest Research
Federal Media & Marketing Study 2020
12th Annual Study On-Demand Release* Thursday, October 29, 9 AM *Due to COVID-19 and the inability to present results in an in-person breakfast, the 2020 study results will be released as an on-demand video and downloadable overview presentation at 9 AM ET on Thursday, October 29. PRE-PURCHASE ON-DEMAND VIDEO & OVERVIEW ABOUT THE STUDY In its 12th year, the Federal ... Read More
In The News
Agency-Based Marketing: Targeting Your Customer on a Deeper Level
In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are expected ... Read More
Upcoming Events
GAIN 2020
Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the ... Read More
