Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.

Market Connections Latest Research

Latest Research

  • Federal Media & Marketing Study 2020

    12th Annual Study On-Demand Release* Thursday, October 29, 9 AM *Due to COVID-19 and the inability to present results in an in-person breakfast, the 2020 study results will be released as an on-demand video and downloadable overview presentation at 9 AM ET on Thursday, October 29. PRE-PURCHASE ON-DEMAND VIDEO & OVERVIEW   ABOUT THE STUDY In its 12th year, the Federal ... Read More
Market Connections News

In The News

  • Agency-Based Marketing: Targeting Your Customer on a Deeper Level

    In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are expected ... Read More
Market Connections Upcoming Events

Upcoming Events

  • GAIN 2020

    Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the ... Read More