Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.
Latest Research
It’s Time to Trust AI
Many Federal agencies are focusing on IT modernization to keep pace with the changing mission requirements and citizen demands. But one of the biggest modernization challenges program managers and mission owners face is time spent chasing problems rather than moving the mission forward. As a result, many agencies are looking to AI as the solution.…
In The News
Does the Buyer’s Journey Really Matter in B2G Marketing?
By Susan Rose, Senior Director, Insights & Content I’ve been creating research-based thought leadership for the public sector for almost 20 years. Yet until fairly recently, it was unusual to connect each asset to the buyer’s journey. Or rather, unusual to actively talk about the buyer’s journey. Over the years, nearly 100% of the assets…
Upcoming Events
WEBINAR: Hiring & Retiring: Insights from the Federal Media & Marketing Study
Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently…
