Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.

Market Connections Latest Research

Latest Research

  • How Has COVID-19 Affected Your Federal Customer?

    Beginning in March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. See the latest the results to gain better insights on how it ... Read More
Market Connections News

In The News

  • Federal Personas: Beyond the C-Level Suite

    The Importance of Influencer Personas for the Win How many times have you sat around a table, planning your next campaign and someone says, “We should just target CTOs, CISOs or CIOs – they make the final decision…”? We’re often faced with the same statement by public sector marketers who are looking to find out specifically ... Read More
Market Connections Upcoming Events

Upcoming Events

  • FIT Personas Study

    FIT Personas Study: A Deeper Look Into Your Federal Customer Date: Thursday, June 11, 2020, 2-3:30 PM EDT This is a virtual event. Register Now Join us for the first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer. The FIT Personas Study will highlight the different profiles of ... Read More