Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.

Market Connections Latest Research

Latest Research

  • FIT (Federal IT) Persona Study 2020: A Deeper Look into Your Government Customer

      The first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer, the FIT Personas Study highlights the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify ... Read More
Market Connections News

In The News

  • WEBINAR: The Continued Effects of COVID-19 on GovCon and Your Federal Customer

    Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free Register Now   In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the ... Read More
Market Connections Upcoming Events

Upcoming Events

  • WEBINAR: The Continued Effects of COVID-19 on GovCon and Your Federal Customer

    Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free Register Now   In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the ... Read More