Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.

Market Connections Latest Research

Latest Research

  • Content Marketing Review 2019: Federal & Beyond

    IS YOUR PUBLIC SECTOR CONTENT MARKETING STRATEGY ALIGNED WITH THE AUDIENCE YOU ARE TRYING TO REACH? Blogs, white papers, videos, podcasts or reports: government decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies and learn about vendors. But which tools are most useful and influential, what content do they ... Read More
Market Connections News

In The News

  • The Increasing Role of Professional Associations in Reaching Federal Audiences

    Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should ... Read More
Market Connections Upcoming Events

Upcoming Events

  • WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients

    Date: Thursday, June 27 Time: 2-2:30 PM EDT Cost: Free Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this differ between agency ... Read More