Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.
Latest Research
FIT (Federal IT) Persona Study 2020: A Deeper Look into Your Government Customer
The first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer, the FIT Personas Study highlights the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify ... Read More
In The News
Refining the Federal IT Persona
Guest Blogger: Chris Parente, StoryTech Consulting If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is a fictional ... Read More
Upcoming Events
WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer
Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free Register Now In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the ... Read More
