About the Event
Marketing 4 the Public Sector | Breakfast Presentation & Networking Event
WHEN? 8:00AM - 11:00AM | THURSDAY, JUNE 29TH | WHERE? ARCHER HOTEL, TYSONS VA
Register now!
On June 29th, 2023 industry experts will present the findings from the spring Marketing 4 the Public Sector (M4PS) study–content and event marketing.
As marketers, we know how important content and event marketing are.
This content marketing focused study is a must have tool to help public sector marketers create actionable marketing plans. You will learn about:
- The types of content that resonate with government decision makers
- The information they need and want to know from you
- Where and how they prefer to consume content
- Their plans for attending live and hybrid events as well as webinars.
Agenda:
| 8:00–8:30 a.m. | Check-in, breakfast and networking |
| 8:30 – 8:45 a.m. | Welcome, opening remarks. |
| 8:45 – 9:10 a.m. | Section 1: Marketing the Funnel: Delivering the right content at the right time. |
| 9:10 – 9:35 a.m. | Section 2: Content Creation: Creating impactful content that resonates. |
| 9:35– 10:00 a.m. | Section 3: Events and Webinars: Where are we now and where are we going? |
| 10:00 – 10:25 a.m. | Section 4: FED, SLED and Everything In Between:
Developing a content marketing strategy that is economical but relevant across segments. |
| 10:25– 11:00 a.m. | Closing remarks and networking. |
Space is limited, so register early!
Early bird pricing (ends June 12): $200
Cost: $250