About the Event

Marketing 4 the Public Sector | Breakfast Presentation & Networking Event


Register now!

On June 29th, 2023 industry experts will present the findings from the spring Marketing 4 the Public Sector (M4PS) study–content and event marketing.

As marketers, we know how important content and event marketing are.

This content marketing focused study is a must have tool to help public sector marketers create actionable marketing plans. You will learn about:

  • The types of content that resonate with government decision makers
  • The information they need and want to know from you
  • Where and how they prefer to consume content
  • Their plans for attending live and hybrid events as well as webinars


  • The spring survey results are included for registrants
  • Attendees will receive a copy of the survey results within a week post-event


8:00–8:30 a.m.   Check-in, breakfast and networking

8:30– 8:45 a.m.   Welcome, Opening remarks:

Aaron Heffron, President of Insights and Research, GovExec

8:45 – 9:10 a.m.  Section 1: Marketing the Funnel: Delivering the right content at the right time.

Anna Pettyjohn, SVP and Head of GovExec Marketing

Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing

9:10 – 9:35 a.m.  Section 2: Content Creation: Creating impactful content that resonates.

Susan Rose, Senior Director, Insights and Research, GovExec

Camille Tuutti, Writer, Strategist and CEO of Tuutti Frutti Strategies

9:35– 10:00 a.m.   Section 3: Events and Webinars: Creating successful events.

 Travis Wolfe, Director, Event Ops and Business Development, GovExec

Stephen Ellis, Director, Public Sector Marketing, Palo Alto Networks

10:00 – 10:25 a.m.  Section 4: FED, SLED and Marketing on a Budget

Susan Rose, Senior Director, Insights and Research, GovExec

Monica Mayk, Head of Marketing, U.S. Public Services, Tata Consultancy Services

10:25– 11:00 a.m.  Closing remarks and networking.

Aaron Heffron, President of Insights and Research, GovExec


Space is limited, so register early! 

Early bird pricing (ends June 12): $200

Cost: $250


Can't make it?

The survey results will be released for general sale on August 1st for $275.