About the Event
Marketing 4 the Public Sector | Breakfast Presentation & Networking Event
On June 29th, 2023 industry experts will present the findings from the spring Marketing 4 the Public Sector (M4PS) study–content and event marketing.
As marketers, we know how important content and event marketing are.
This content marketing focused study is a must have tool to help public sector marketers create actionable marketing plans. You will learn about:
- The types of content that resonate with government decision makers
- The information they need and want to know from you
- Where and how they prefer to consume content
- Their plans for attending live and hybrid events as well as webinars.
|8:00–8:30 a.m.||Check-in, breakfast and networking|
|8:30 – 8:45 a.m.||Welcome, opening remarks.|
|8:45 – 9:10 a.m.||Section 1: Marketing the Funnel: Delivering the right content at the right time.|
|9:10 – 9:35 a.m.||Section 2: Content Creation: Creating impactful content that resonates.|
|9:35– 10:00 a.m.||Section 3: Events and Webinars: Where are we now and where are we going?|
|10:00 – 10:25 a.m.||Section 4: FED, SLED and Everything In Between:
Developing a content marketing strategy that is economical but relevant across segments.
|10:25– 11:00 a.m.||Closing remarks and networking.|
Space is limited, so register early!
Early bird pricing (ends June 12): $200