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About the Event

Marketing 4 the Public Sector | Breakfast Presentation & Networking Event

WHEN? 8:00AM - 11:00AM     |     THURSDAY, JUNE 29TH   |     WHERE? ARCHER HOTEL, TYSONS VA

Register now!

On June 29th, 2023 industry experts will present the findings from the spring Marketing 4 the Public Sector (M4PS) study–content and event marketing.

As marketers, we know how important content and event marketing are.

This content marketing focused study is a must have tool to help public sector marketers create actionable marketing plans. You will learn about:

  • The types of content that resonate with government decision makers
  • The information they need and want to know from you
  • Where and how they prefer to consume content
  • Their plans for attending live and hybrid events as well as webinars.

Agenda:

8:00–8:30 a.m. Check-in, breakfast and networking 
8:30 – 8:45 a.m. Welcome, opening remarks. 
8:45 – 9:10 a.m.  Section 1: Marketing the Funnel: Delivering the right content at the right time. 
9:10 – 9:35 a.m. Section 2: Content Creation: Creating impactful content that resonates. 
9:35– 10:00 a.m. Section 3: Events and Webinars: Where are we now and where are we going?
10:00 – 10:25 a.m. Section 4: FED, SLED and Everything In Between:

Developing a content marketing strategy that is economical but relevant across segments.

10:25– 11:00 a.m. Closing remarks and networking.

 

Space is limited, so register early! 

Early bird pricing (ends June 12): $200

Cost: $250