Federal Market Experts

Market Connections provides custom B2G, B2B and government research services, with expertise in IT, telecom, healthcare and education. Let us help you win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.

Latest Research

FIT (Federal IT) Buyer Journey 2022

The second in our Federal Information Technology (FIT) series, Market Connections released the 2022 Buyer Journey at Government Marketing University’s GAIN conference to help government contractors understand their customer’s unique process for purchasing products and services. From identifying their needs through the final vendor selection, this study provides key data to inform marketing, sales and…

In The News

Information is Key Throughout the Federal Buyer Journey

Market Connections released the Federal IT (FIT) Buyer Journey at Government Marketing University’s GAIN 2022 event last week. The main takeaway for federal marketers, sales and solutions teams looking to influence their customers throughout the journey is to inform, inform, inform. While different stakeholders come in and out throughout the entire journey from beginning (or…

Upcoming Events

GAIN 2022

Supporting the Entire GovCon Ecosystem A two-part series in-person and virtual: June 8, 2022 October 18, 2022 Capital One Hall 7750 Capital One Tower Rd Tysons, VA 22102 Grow, Accelerate, Innovate and Network. GAIN 2022, is the premier conference focused on training, research insights, networking and member-only experiences that better enable you to reach your…