Team

Market Connections offers a dynamic combination of talent and capabilities in all aspects of market research. Years of experience and valuable lessons learned are provided in the form of skilled key personnel to develop and execute comprehensive awareness benchmark and tracking research that will enable our clients to understand their current position with key audience segments and measure the impact of their advertising and outreach activities. The primary team includes the following personnel.

Aaron Heffron Executive Vice President, Market Connections at GovExec

Aaron Heffron has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US…

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Laurie Morrow Vice President, Research Strategy

Laurie Morrow

Laurie Morrow has over 20 years of experience in marketing research in a variety of areas which include the government, financial services, automotive and technology industries. Her broad range of research expertise includes the design and implementation of quantitative telephone and online surveys, competitor analysis and tracking, and focus group coordination and implementation. Her main focus of expertise is brand awareness and customer satisfaction studies. Laurie is experienced in all steps of the research process from survey design, telephone interviewing and advanced statistical analysis to the fine details of writing an executive report. Her goal in every project is to…

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Jared Shellaway Senior Director, Research Services

Jared Shellway

As a researcher, Jared has over 20 years of market research experience, working hands-on with clients executing operations, developing action plans, designing analytic plans, and presenting to senior management. Throughout his career, Jared has designed, executed and managed strategic client feedback programs for Fortune 100 technology and financial services firms, both on a domestic and worldwide scale. Jared has considerable experience with customer satisfaction and loyalty, brand tracking, concept testing and message and logo testing, with extensive experience in large-scale international tracking studies and studies within the consumer technology space. Jared has also conducted research on, in part, mobile phone…

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Elizabeth Armet Senior Director, Research Strategy

Elizabeth is a highly experienced market research and polling professional with 25 years of experience doing crisis management, campaign strategy and high-profile polls for major brands for public release (including research that supported features in Time Magazine and GQ). Her past work includes candidates running for office, corporate clients, non-profit organizations and government-sponsored enterprises. Over the last several years, she has also executed pro bono research for The American Red Cross, Habitat for Humanity, and a small domestic abuse prevention organization. Elizabeth has a masters from Columbia’s School of International and Public Affairs (SIPA) and a B.A in government from…

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Elizabeth Lowery Research Manager

Elizabeth Lowery is experienced in designing, implementing, and analyzing surveys across a variety of methodologies and topics. Her recent projects include customer satisfaction, benchmarking, brand awareness, and message testing for federal government agencies, government contractors, Fortune 500 companies, and nonprofits. Elizabeth is involved in both quantitative and qualitative research projects with tasks ranging from online and telephone survey management to focus group coordination. She is involved in all phases of the quantitative research process including questionnaire design, programming, managing data collection, cleaning and coding data, performing statistical analyses, quality assurance, and preparing client reports. Prior to joining Market Connections, Elizabeth…

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Mari Canizales Coache Manager, Marketing & Client Services

Mari Canizales Coache

Mari Canizales Coache has over 20 years of marketing experience with non-profit, higher education and government contracts. Her expertise includes brand management, digital and print marketing, event planning, project and account management and business development. With a strong background in marketing, promotions, public relations, brand strategy, event marketing, and project management, Mari effectively advises clients on how to maximize their thought leadership assets for marketing purposes to increase exposure and brand reputation. In addition to marketing, Mari has solid experience working on issues in diversity and inclusion; collaborating on the development of internal diversity guidelines and employee cultural proficiency trainings;…

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Susan Rose Content Strategist

Susan Rose has more than 25 years of experience developing messaging and writing compelling communications materials for large corporations, small- to mid-market companies, and non-profits. Her specialty is explaining complex, technical issues to audiences with no subject matter expertise. She is also skilled in understanding what the target audience wants and how to craft content to meet that need. Whether it is message development or creating a white paper, Susan will help her clients get results. Technology clients include BlueCoat, Dell, Microsoft, and SolarWinds. Susan is currently the content strategist for Market Connections. Past work experience includes being a management consultant…

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Mary Beth Ramsey Art Director and Designer

Mary Beth Ramsey

Mary Beth Ramsey has 30+ years of graphic design and production experience. Working closely with clients and copywriters, resulting materials have included direct marketing packages, branding identity, corporate collateral, fine art promotions, posters, web sites, banners, invitations, postcards, and more. From concept to final product, Mary Beth’s main objectives is to strengthen the client’s brand while achieving the highest results, by leading the audience in the most effective manner to whatever action is the ultimate goal of the project.

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