Market Connections offers a dynamic combination of talent and capabilities in all aspects of market research. Years of experience and valuable lessons learned are provided in the form of skilled key personnel to develop and execute comprehensive awareness benchmark and tracking research that will enable our clients to understand their current position with key audience segments and measure the impact of their advertising and outreach activities. The primary team includes the following personnel.

Aaron Heffron President, Research and Forecasting at GovExec

Aaron Heffron has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US…

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Laurie Morrow Vice President, Research Strategy

Laurie Morrow has over 20 years of experience in marketing research in a variety of areas which include the government, financial services, automotive and technology industries. Her broad range of research expertise includes the design and implementation of quantitative telephone and online surveys, competitor analysis and tracking, and focus group coordination and implementation. Her main focus of expertise is brand awareness and customer satisfaction studies. Laurie is experienced in all steps of the research process from survey design, telephone interviewing and advanced statistical analysis to the fine details of writing an executive report. Her goal in every project is to…

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Jared Shellaway Assistant Vice President, Research Services

Jared Shellway

As a researcher, Jared has over 20 years of market research experience, working hands-on with clients executing operations, developing action plans, designing analytic plans, and presenting to senior management. Throughout his career, Jared has designed, executed and managed strategic client feedback programs for Fortune 100 technology and financial services firms, both on a domestic and worldwide scale. Jared has considerable experience with customer satisfaction and loyalty, brand tracking, concept testing and message and logo testing, with extensive experience in large-scale international tracking studies and studies within the consumer technology space. Jared has also conducted research on, in part, mobile phone…

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Susan Rose Senior Director of Insights & Content

Susan Rose has more than 25 years of experience developing messaging and writing compelling communications materials for large corporations, small- to mid-market companies, and non-profits. Her specialty is explaining complex, technical issues to audiences with no subject matter expertise. She is also skilled in understanding what the target audience wants and how to craft content to meet that need. Whether it is message development or creating a white paper, Susan will help her clients get results. Technology clients include BlueCoat, Dell, Microsoft, and SolarWinds. Susan is currently the content strategist for Market Connections. Past work experience includes being a management consultant…

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Elizabeth Lowery Director of Research Services

Elizabeth Lowery is experienced in designing, implementing, and analyzing surveys across a variety of methodologies and topics. Her recent projects include customer satisfaction, benchmarking, brand awareness, and message testing for federal government agencies, government contractors, Fortune 500 companies, and nonprofits. Elizabeth is involved in both quantitative and qualitative research projects with tasks ranging from online and telephone survey management to focus group coordination. She is involved in all phases of the quantitative research process including questionnaire design, programming, managing data collection, cleaning and coding data, performing statistical analyses, quality assurance, and preparing client reports. Prior to joining Market Connections, Elizabeth…

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Julia Hagen Research Analyst

Julia Hagen is experienced in a variety of research fields. With a background in psychological research, she has engaged in data collection and organization, preparing proposals for IRB submission, conducting literature reviews, constructing study designs, programming surveys, interviewing, as well as participant recruitment. As a research analyst, she assists in areas pertaining to survey creation, analysis, data quality, and reporting. Before joining the Market Connections team, she spent time as a research assistant at The George Washington University Department of Psychological and Brain Sciences where she engaged in both qualitative and quantitative studies. Julia graduated from The George Washington University…

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Tyler Cremins Research Analyst

Tyler Cremins has experience working with non-profit organizations and small businesses in developing strategic plans, operational capacity, and communications with customers. Tyler joined Market Connections as a Research Analyst and is involved in survey development, fielding, data quality management, and drafting client reports. Tyler graduated from Fordham University with a Bachelor of Arts in Middle East Studies and International Political Economy. He is currently a graduate student at the American University School of International Service (M.A.) where he focuses on the implications internet communication technologies have on global security and international trade. View Tyler’s Profile

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Courtney Parsons Content Marketing Manager

Courtney Parsons is experienced in marketing, graphic design and content creation. Before joining the Market Connections team, she spent time as a Marketing & Communications Specialist at NetCentrics Corporation (a cybersecurity company focused on securing our nation) where she was responsible for communicating with internal and external audiences. View Courtney’s Profile

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