Federal Market Experts

Market Connections provides custom B2G and B2B market research services, with expertise in IT, telecom, healthcare and education. With market research, you can win more business, maintain customer and contract satisfaction, make strategic business decisions and position your company as a thought leader.

Latest Research

Marketing 4 the Public Sector Study – Part 1

On-Demand Release* Full report available Friday December 9th, 2022 ABOUT THE STUDY The Marketing for the Public Sector report represents the views of thousands of federal and state/local employees in a variety of positions. Focusing on engagement within the digital landscape, this study is meant to empower marketers with the knowledge they need to perfect…

In The News

Information is Key Throughout the Federal Buyer Journey

Market Connections released the Federal IT (FIT) Buyer Journey at Government Marketing University’s GAIN 2022 event last week. The main takeaway for federal marketers, sales and solutions teams looking to influence their customers throughout the journey is to inform, inform, inform. While different stakeholders come in and out throughout the entire journey from beginning (or…


GAIN 2022

Supporting the Entire GovCon Ecosystem A two-part series in-person and virtual: June 8, 2022 October 18, 2022 Capital One Hall 7750 Capital One Tower Rd Tysons, VA 22102 Grow, Accelerate, Innovate and Network. GAIN 2022, is the premier conference focused on training, research insights, networking and member-only experiences that better enable you to reach your…