Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

Thursday, October 31st, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during…Read More

2018 Federal Contractor Study Reveals How To Land Business

Tuesday, July 17th, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services…Read More

New Research: DoD Cybersecurity and Modernization Efforts Most Likely to Move Forward with New Federal Budget

Tuesday, March 20th, 2018

Survey Results from Market Connections Point to Government Contractors Needing to Be Prepared, and Guide Acquisition Processes Fairfax, Va.— March 20, 2018 — With the Bi-Partisan Budget Act of 2018 (BBA) passed in February 2018, lifting caps on spending and paving the way for significant increases in discretionary spending, Federal IT Contractors working with Defense…Read More

Aaron J. Heffron Promoted to President, Market Connections Inc.

Tuesday, February 6th, 2018

FAIRFAX, Virginia, February 6, 2018— Market Connections, Inc. announced the promotion of Aaron J. Heffron to president of Market Connections, effective immediately. Lisa Dezzutti, who had held the title of president, will continue to serve as the company’s chief executive officer. Heffron has more than 25 years of experience in the market research industry. After…Read More

Increased Time with All Media Among Federal Workforce Poses Challenge for Federal Contractors Trying to Reach Them, According to Annual Study

Thursday, November 2nd, 2017

Market Connections, Inc. Releases Ninth Annual Federal Media and Marketing Study FAIRFAX, Virginia, November 2, 2017 — Federal government decision-makers and influencers are increasingly spending at least 15 minutes or more during the workday across all media channels – presenting a challenge to marketers trying to reach them, according to the 2017 Federal Media and…Read More

Market Connections Announces Hire of Senior Executive to Drive Growth

Monday, February 27th, 2017

FAIRFAX, Virginia, February 27, 2017—Market Connections, Inc. announced that Aaron J. Heffron has joined Market Connections as executive vice president reporting to President and CEO Lisa Dezzutti. Heffron will lead Market Connections’ business development and marketing efforts and oversee expansion into new markets. He will also work with the research team to develop new products…Read More

Annual Study Shows Despite Barriers, Federal Decision-Makers are Highly Engaged with Multiple Media Channels

Tuesday, November 8th, 2016

Market Connections, Inc. Releases Eighth Annual Federal Media and Marketing Study Fairfax, Va. – November 8, 2016 – Federal government decision-makers and influencers report major barriers to accessing media on government devices, including blocked websites, strict spam filters and inability to stream video, according to the 2016 Federal Media and Marketing Study (FMMS). Market Connections,…Read More

Government Contractors Employ Thought Leadership and Automated Tools to Overcome Challenges and Win More Business

Thursday, June 30th, 2016

Market Connections, Inc. Releases 2016 Government Contractor Study Analyzing Top Marketing and Business Development Activities and Challenges Fairfax, Va. – June 30, 2016 – The long government procurement process is the top challenge for both business development and marketing professionals in federal government contracting, and contractors are employing automated tools, thought leadership materials and events…Read More

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