Vice President, Research Strategy
Laurie Morrow has over 20 years of experience in marketing research in a variety of areas which include the government, financial services, automotive and technology industries. Her broad range of research expertise includes the design and implementation of quantitative telephone and online surveys, competitor analysis and tracking, and focus group coordination and implementation. Her main focus of expertise is brand awareness and customer satisfaction studies.
Laurie is experienced in all steps of the research process from survey design, telephone interviewing and advanced statistical analysis to the fine details of writing an executive report. Her goal in every project is to give managers the clear, insightful answers they are looking for from a research study by presenting results in a straightforward manner. As a result, clients are properly positioned to use the information and knowledge they gain from a research project in their organizations more effectively. Laurie earned her B.S. in Marketing from Niagara University in 1986.