Team
Market Connections offers a dynamic combination of talent and capabilities in all aspects of market research. Years of experience and valuable lessons learned are provided in the form of skilled key personnel to develop and execute comprehensive awareness benchmark and tracking research that will enable our clients to understand their current position with key audience segments and measure the impact of their advertising and outreach activities. The primary team includes the following personnel.
Aaron Heffron has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US…
Laurie Morrow has over 20 years of experience in marketing research in a variety of areas which include the government, financial services, automotive and technology industries. Her broad range of research expertise includes the design and implementation of quantitative telephone and online surveys, competitor analysis and tracking, and focus group coordination and implementation. Her main focus of expertise is brand awareness and customer satisfaction studies. Laurie is experienced in all steps of the research process from survey design, telephone interviewing and advanced statistical analysis to the fine details of writing an executive report. Her goal in every project is to…
Chelsea Jarosh is an Industry Analyst for the Government Business Council specializing in topics within the federal government sector. She creates research-based reports, blogs and articles designed to inform the public sector about important trends, particularly regarding procurement and contracting trends that impact federal, state and local defense agencies. Chelsea spent five years at CJIS, a portfolio platform of GovExec. There she tracked state and local technology procurements from the preliminary stages up until the contract execution phase. In that role, she focused heavily on conversing and collaborating with key state and local decision-makers about their agencies’ near future needs…
Susan Rose has more than 25 years of experience developing messaging and writing compelling communications materials for large corporations, small- to mid-market companies, and non-profits. Her specialty is explaining complex, technical issues to audiences with no subject matter expertise. She is also skilled in understanding what the target audience wants and how to craft content to meet that need. Whether it is message development or creating a white paper, Susan will help her clients get results. Technology clients include BlueCoat, Dell, Microsoft, and SolarWinds. Susan is currently the content strategist for Market Connections. Past work experience includes being a management consultant…
Elizabeth Lowery is experienced in designing, implementing, and analyzing surveys across a variety of methodologies and topics. Her recent projects include customer satisfaction, benchmarking, brand awareness, and message testing for federal government agencies, government contractors, Fortune 500 companies, and nonprofits. Elizabeth is involved in both quantitative and qualitative research projects with tasks ranging from online and telephone survey management to focus group coordination. She is involved in all phases of the quantitative research process including questionnaire design, programming, managing data collection, cleaning and coding data, performing statistical analyses, quality assurance, and preparing client reports. Prior to joining Market Connections, Elizabeth…
Anna Wilcoxson is a mixed-methods researcher passionate about labor policy, food and the environment, and organizational studies. She earned her Ph.D. in Sociology from Michigan State University, where she explored how restaurant workers navigated job insecurity during the COVID-19 crisis. Most recently, Anna was a Manager of Research and Analysis at the Partnership for PublicService, where she led research projects to better understand government hiring challenges.Before this, she worked as a Data Analyst at the Michigan Center for Data and Analytics,analyzing labor and welfare programs to help shape state policies. Throughout her career, Anna has authored publications, policy reports, led…
Tyler Cremins has experience working with non-profit organizations and small businesses in developing strategic plans, operational capacity, and communications with customers. Tyler joined Market Connections as a Research Analyst and is involved in survey development, fielding, data quality management, and drafting client reports. Tyler graduated from Fordham University with a Bachelor of Arts in Middle East Studies and International Political Economy. He is currently a graduate student at the American University School of International Service (M.A.) where he focuses on the implications internet communication technologies have on global security and international trade. View Tyler’s Profile
Courtney Parsons is experienced in marketing, graphic design and content creation. Before joining the Market Connections team, she spent time as a Marketing & Communications Specialist at NetCentrics Corporation (a cybersecurity company focused on securing our nation) where she was responsible for communicating with internal and external audiences. View Courtney’s Profile