Reaching the Unreachable

Market Connections has a long track record of helping technology-forward organizations connect with hard-to-reach audiences—especially when those audiences are small, specialized, or highly regulated.

Our ability to recruit these audiences helps our customers understand what truly drives customer decisions and market behavior. Companies such as CoStar, AWS, Google, Cisco, Microsoft, Lockheed Martin, NVIDIA, and others rely on our hands-on expertise to ask the right questions and get meaningful answers from audiences that are often inaccessible through traditional recruiting approaches.

Using a global network of trusted partners, we identify the most effective methods and fastest paths to recruit, engage, and interview difficult-to-reach customers and prospects worldwide. 

Industries We Know — and Audiences We Reach

We specialize in complex, information-driven industries where decision-makers are often time-constrained, highly selective, or difficult to engage. Our experience includes:

• Commercial and residential real estate
• International and domestic governments, military, and regulated organizations
• Information technology and telecommunications
• Healthcare
• Education
• Industrial design and manufacturing

This breadth allows us to apply proven research frameworks while tailoring insights to each client’s unique competitive and operational environment.

Examples of Reaching the Unreachable

Commercial Real Estate

Our team brings deep, immediate familiarity with the commercial real estate ecosystem—including the data points that matter most to CRE professionals, and the operational nuances required to reach the correct mix to return meaningful results.

For example, for the B2B Owners and Brokers, we use specialized screening and validation techniques to recruit low-incidence, high-value decision-makers. Criteria account for firm size, asset class, transaction activity, and platform usage. Research focuses on decision-critical drivers such as lead quality, listing performance, ROI, data accuracy, and platform trust. For the B2C Property Searchers, recruitment and sampling reflect diverse search behaviors across geographies, industries, and company sizes. Measurement frameworks emphasize usability, discovery efficiency, and overall confidence in the platform experience.

Defense, Intelligence, and Military Audiences

These audiences operate within highly secure, regulated environments, face strict communication constraints, and often have limited availability. For 30 years, we have leveraged vetted networks, secure research protocols, and tailored engagement strategies to reach qualified participants while maintaining compliance, confidentiality, and trust.

Government Officials and Policy Influencers

Senior government decision-makers balance intense workloads, public scrutiny, and regulatory obligations that limit participation in traditional research. Our approach combines targeted recruitment, credibility-driven outreach, and flexible research designs that respect time constraints while yielding actionable insight.

Technology Leaders

Technology executives and senior practitioners are oversampled, highly selective, and focused on near-term operational priorities. We engage them through precision screening, peer-level positioning, and research frameworks that focus on strategic relevance rather than generic opinion gathering.