Market Segmentation Research

Market Connections conducts research studies to help clients hone in on the discrete segments of a larger market that offer the most promise for segmented marketing tactics and sales growth. Clearly, metrics prove time and time again that the more segmented the approach, the higher the return on sales and marketing investments. Our market segmentation studies enable clients to:

  • Specifically identify, profile, and prioritize submarkets
  • Understand key distinctions between each
  • Refine and target offerings to better meet market segment needs
  • Create more tailored marketing messages and outreach tactics
  • Improve marketing response and sales close rates

Improve ROI, Fuel Sales Growth

For more information about market research services to improve ROI and help you meet business objectives, contact Mari Canizales Coache via email or at 703-378-2025.